The Science of Fashion
Fashion can be understood within the context of biological signals. Just as female mallards are attracted to certain colors of feathers on males, women are attracted to certain types of clothing on men.
Charles Darwin was the first to attempt to construct a theory of why animals have such extravagant signals and physical ornamentation.
"The sexual struggle is of two kinds: in the one it is between the individuals of the same sex, generally the males, in order to drive away or kill their rivals, the females remaining passive; while in the other, the struggle is likewise between the individuals of the same sex, in order to excite or charm those of the opposite sex, generally the females, which no longer remain passive, but select the more agreeable partners."
Charles Darwin was the first to attempt to construct a theory of why animals have such extravagant signals and physical ornamentation.
"The sexual struggle is of two kinds: in the one it is between the individuals of the same sex, generally the males, in order to drive away or kill their rivals, the females remaining passive; while in the other, the struggle is likewise between the individuals of the same sex, in order to excite or charm those of the opposite sex, generally the females, which no longer remain passive, but select the more agreeable partners."
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